Appetite grows for US Hereford brand

By Ruth Caskey
Updated August 21 2015 - 6:01pm, first published July 7 2015 - 4:00am
LEFT: Certified Hereford Beef on display in a US supermarket. Photo: American Hereford Association.
LEFT: Certified Hereford Beef on display in a US supermarket. Photo: American Hereford Association.

AS HEREFORDS Australia was launching its latest branded beef program earlier this year, its sister association in the US was celebrating a record 50.2 million pounds (22.8m kilograms) of beef being sold under its Certified Hereford Beef (CHB) program last year.

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