McDonald's launches McAngus burger

27 Aug, 2009 10:09 AM
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IN A MAJOR coup for Australia's dominant registered beef breed, McDonald's yesterday launched two new premium hamburgers featuring patties made from Angus beef.

The addition of the Mighty Angus and Grand Angus burgers to the menu of McDonald's network of almost 800 stores across Australia - and the burst of advertising and promotion that will accompany their launch starting this Sunday - is expected to boost both the Angus breed and wider Australian beef and rural industries.

McDonald's already uses about 25,000 tonnes of local beef each year in its Australian stores while another 60,000 to 70,000 tonnes is exported and consumed in McDonald's restaurants overseas.

Bronwyn Stubbs, corporate communications manager for McDonald's Australia, said Angus beef had come up trumps in its extensive research with local customers to identify what they perceived as a good quality, great tasting beef.

The beef used in the new burgers will be verified as Angus by Certified Australian Angus Beef Pty Ltd (CAAB) based on national vendor declaration forms and backed by independent audits and DNA sampling.

"Having CAAB-verified Angus Beef added to the McDonald's menu will mean the quality and characteristics of the beef are promoted to millions of Australians, resulting in a boost for breeders and the industry as a whole," Phil Morley, CEO of CAAB, said.

To qualify for the program, the beef must come from an animal sired by an Angus bull and be out of either a straight-bred Angus cow or an Angus cross cow.

Lisa Isaacs, national purchasing manager for McDonald's Australia, said the company had worked with CAAB for almost two years to ensure the meat in the Grand Angus and Mighty Angus was quality-assured Australian Angus beef that had been independently verified and guaranteed.

"McDonald's uses Australian quality beef in all its burgers and the new Angus burgers are another example of our commitment to offering customers a variety of menu items - and this time we are offering something a little bit fancy," she said.

New hot plates have had to be installed at McDonald's stores to handle the bigger Angus burgers, the company's first new beef product for some years.

Both the Mighty Angus and Grand Angus are served on a soft sourdough bun. The Mighty Angus also includes two cheese slices, a rasher of bacon, red onion rings, onion relish and mayonnaise (at a recommended retail price of $6.75).

The Grand Angus also includes two cheese slices, tomato, gourmet salad mix, pickles, red onion rings, mustard and mayonnaise (RRP $6.45).

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READER COMMENTS

mick
27/08/2009 6:19:22 PM

I had a few of these while I was in Canada early in the year - they are no doubt the tastiest burger I have ever had at maccas!
Richard Woolley
28/08/2009 7:15:02 AM

Great for the Angus breeders but could a real Mc connoisseur honestly be able to notice any difference between Angus mince and other mince?
Common Cents
28/08/2009 9:10:23 AM

Well, Angus once featured in prime steak houses while north end Brahman derived breeds proudly advertised sausages and hamdburgers at Ag Quip for many years. Does this mean the Angus carcase characteristics have changed since the Abderdeen days? I see more in this for the retail end of this Scottish alliance than for the beef breeder.
banger
28/08/2009 9:14:03 AM

Who in their right mind would want to have their breed asscocated with such a fast-food restauraunt? You must be kidding.
Ash
28/08/2009 10:27:54 AM

We stumbled across these burgers on a trip to the US last month. The best fast food burger ever! I'm sure the Aussie version will be even better.
tomo
28/08/2009 8:14:31 PM

I refuse to eat beef burgers as they are usually light old Friesian cows. I wonder if the lean Angus are the same old culls. It's annoying when prime young stock make less than boners. Go bombers.
eagleye
30/08/2009 9:07:58 AM

From one perspective it is easier to pronounce than McHereford, McShorthorn, McBrahman, McLimousin & the like, which along with the ease of eating is the ease of speaking. That would be a major issue. Good meat is distinctly different to inferior meat & from what I have heard goes into Maccas I hope this signals better standards for all Australians. The "Angus" brand must ensure that it doesn't sell itself out and ensure the restaurant chain adhere to stringent quality controls. From my perspective I hope for Australian's sake this is more than window dressing to this significant change.
philip
30/08/2009 8:40:19 PM

Please do not destroy the wonderful breed of Angus. I will keep sending all my milk and 2 teeth to Japan - they know the best breed of beef cattle around the globe. Steaks and more steaks not mince. Cattleman, QLD.
pepper
2/09/2009 9:24:19 PM

If they used Limousin beef they wouldn't have to mince it...or maybe the fast food companiy doesn't know how to cook a steak properly anyway.
FATCATBORIS
13/09/2009 12:36:14 PM

Banger, did you read the article? 85,000 tonnes of Aussie beef they use ... do you really think your industry can stand the loss of a client like that ?? As to the burger - I just had one and I must say it's the best burger they have produced for a long time ...the others taste like cardboard so I can only see this as a positive move.
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