Tourism is worth $209 million annually to the Dubbo economy, according to the figures from Destination NSW.
Based on a four-year annual average to the year ending September 2014, the biggest chunk of tourism dollars, $138 million, came from domestic overnight visitors .
Dubbo received an additional $61 million annually from domestic day trippers and $10 million from international visitors.
When it came to overnight and international tourist expenditure, Dubbo outperformed Bathurst and Orange.
Dubbo's annual average overnight expenditure was $52 million greater than Bathurst and $25 million more than Orange. Meanwhile, Orange and Bathurst saw almost half the expenditure from international visitors as Dubbo, at $6 million and $5 million respectively.
Bathurst received more money from day trippers at $86 million, followed by Orange at $72 million and Dubbo at $61 million.
Inland NSW CEO Graham Perry said Dubbo performing well was very pleasing indeed.
"When the visitors come into the region they're not just spending money on tourism but on the economy as the whole. That's why one of our goals is not just to encourage new visitors to the region but to get the existing visitors to stay an extra night or two," he said.
Mr Perry praised campaigns such as the Dubbo and Great Western Plains Great Big Adventure initiative, which was a joint campaign with Dubbo City Council and six other local government areas.
"The farther afield we can get them to go and see, the longer we can get them to stay, the better the benefits," he said.
Taronga Western Plains Zoo also played a large role in attractive tourists, Mr Perry said.
"They've developed a really strategic approach to being a destination in their own right. Having them work with other locations in the region is just a win-win."
The majority of Dubbo's domestic overnight visitors came to the city for a holiday (35 per cent), followed by those who were visiting friends or relatives (30 per cent) and business (22 per cent).
Despite visits to loved ones coming in as the second highest reason for visiting, staying at the property of friends and family was utilised by 43 per cent of visitors. Hotels, resorts and motels were the second most popular choice, used by 36 per cent of people, followed by caravan parks or camping grounds at 13 per cent.
Almost half of the overnight travellers came from Regional NSW (47 per cent), and just over a quarter (26 per cent) came from Sydney.
Sydney was overwhelmingly the top area for day trips at 42 per cent, the Hunter was second at 10 per cent and following those was Central NSW with five per cent of the visitors.
