In a year of firsts for the Charolais Society of Australia, the National sale has been moved to July from October to better cater for Charolais breeders as well as coincide with their four-day event from July 1 at Dubbo Showgrounds.
The event starts with the Charolais Youth Stampede on the Friday, Saturday and Sunday morning July 1, 2 and 3. The National Showcase follows on the afternoon of Sunday July 3 with the sale commencing at 10.30am on Monday July 4.
Breed development manager of the Charolais Society, Australia, Collin Rex, said the decision to run three events at the one place made perfect sense.
“It makes it more time and cost efficient for a lot of people to go to the three events over a four day period at the one location,” Mr Rex said.
Fifteen bulls, 27 females and seven genetic will be part of the auction.
For the first time in history all the bulls being offered are Polled and several of the bulls are homozygous.
“The quality that our members have been offering at these events has been at the top end of the breed,” Mr Rex said.
“When the sale was reinvigorated two years ago, Glen Waldron and Kim Groner of Elite Charolais, Meandarra, Queensland, purchased a heifer that went on to win at Sydney Royal, Brisbane Royal, and Beef Australia.
‘They also purchased, in partnership with the Price family from Moongool, Yuleba, QLD, a cow and calf at the next sale in 2015.
“That calf went on to be grand champion at Sydney Royal this year.”
He said those that have been prepared to invest have certainly reaped the rewards.
“Some of the genetics on offer are from the absolute top-end of the Charolais breed,” Mr Rex said. “And some of the genetic packages are world-class.
“There are opportunities there for anyone interested in getting into the Charolais breed to put you in the top percentage straight away.”
Out of the 20 listed vendors, 11 are new to the sale.
Two new vendors from Victoria are making the trip as are four studs from QLD with the remaining studs all from New South Wales.
Mr Rex said one reason for the increased interest in the sale is the enthusiasm in the beef industry right now.
“Commercial producers have been rewarded for the last 15 to 18 months with prices appropriate to what they produce,” Mr Rex said.
“A lot of people in the commercial industry are looking for genetics that will put more performance into their breeding programs and I think the Charolais breed is the number one European breed that offers a tremendous amount to our cattle industry.
“Our members see the National as a valued marketing place.
“The more the sale grows, the more people will come to the event long term.”