Technology: the next big ag productivity enabler

By Ben Mason and Ben Craw
August 30 2016 - 2:30pm
There is no point investing in expensive precision agriculture equipment if you're not already doing an excellent job on everything else on the farm.
There is no point investing in expensive precision agriculture equipment if you're not already doing an excellent job on everything else on the farm.

For decades, Australian farmers have been at the forefront of innovation and efficiency, somewhat by necessity in the face of increasing costs and generally flat commodity prices. But questions are now being asked of how the next big incremental gains in agricultural productivity and efficiency will be made. We think the answer lies with farmers’ ability to harness and embrace precision agriculture, made possible through rapid advances in technology.

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