Wool must ‘disrupt or bust’

Annabelle Cleeland
Updated August 25 2016 - 7:58am, first published August 24 2016 - 5:00am
New Zealand Merino global partnerships manager Dave Maslen said there was strong demand for high quality wool, that was produced to high standards in terms of animal welfare and health, environmental, economic and social values.
New Zealand Merino global partnerships manager Dave Maslen said there was strong demand for high quality wool, that was produced to high standards in terms of animal welfare and health, environmental, economic and social values.

WHEN the New Zealand wool industry was being crippled by the fluctuating prices in the 1990s, fine wool growers banded together to redefine the industry’s business model in order to survive. 

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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