Nuts to target millennials with “brain food”

Ashley Walmsley
April 29 2017 - 12:00pm
LOGGED ON: Millennials are a possible growth category for nuts, however they require more information and encouragement to purchase. One way identified would be to position nuts as "brain food".
LOGGED ON: Millennials are a possible growth category for nuts, however they require more information and encouragement to purchase. One way identified would be to position nuts as "brain food".

NUTS could find an expanded consumer category in millennials who are looking for “brain food”.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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