When it comes to social media, you can have all the best theory, posting schedule, PR advice and strategy, but if the content isn’t engaging and telling a story that your audience really wants to hear, then it will probably all fall a little (or a lot) flat.
Ultimately social media is all about good content.
We want to see photos that are sharp and full of personality and read captions that tell a story in a clear, confident and friendly voice.
These days people are so bombarded with things to look at, think about and process that if what you are posting on Facebook, Instagram or Twitter isn’t your best work, it will just get lost in white noise.
Your die-hard supporters will love whatever you post because they know how amazing you are already.
But what about your new followers, the people you want to convert to die-hard supporters?
They need to be impressed by your story before they jump on board.
If you are using social media to grow awareness of your brand and invite new and existing followers to come and find you wherever you happen to sell.
Remember that good content is king.
Don’t just share any old photo because you haven’t posted for a while.
The good news is that you know that there are people ‘out there’ who want to hear more from you.
Never before have our customers been more interested in what’s going on, we just need to reach them in the most engaging way possible.
Here are a few tips that might help do that:
- Don’t post something just because it’s been a while since your last post and you feel like you need to get something up. It’s quality over quantity people!
- Go to the effort of getting up early or heading out at sunset for that gorgeous golden light. Photos taken at these times of day are instantly better than the rest!
- Don’t take photos of your produce/finished dishes under flash light. It does them no favours at all. Go to the effort of making the dish earlier in the day and taking a photo under natural light, with some thought given to how you’ve composed the picture.
- Run a spell check through your posts. Sloppy spelling and grammar are sure fire way to lose engagement. If you aren’t confident in this area, try the app Grammarly, it’s free online.
- Don’t rush it. If you aren’t ‘feeling the words’, just walk away and come back 10 minutes or a day later.
- Do a little check with yourself before you hit publish. Are you really excited to share this content? Is it telling your story? Is that photo really doing your story/brand justice?
None of this is to stay that you need to post picture perfect, professional-quality photos on your social media feeds every time.
Rather that what you do post should be the very best reflection of who you are, what you do and what you bring to the ‘table’.
- For more ideas and inspiration on growing your social media skills and audience, sign up for Sophie’s My Open Kitchen ecourse.
- Listen to the podcast at www.my-open-kitchen.com.
