Industry bodies go head-to-head over research success

Annabelle Cleeland
Updated July 20 2017 - 12:56pm, first published July 17 2017 - 1:00am
MLA general manager Richard Norton says pressure from consumers and levy payers has forced the meat and livestock research body to lift its focus on wool investments.
MLA general manager Richard Norton says pressure from consumers and levy payers has forced the meat and livestock research body to lift its focus on wool investments.

A rift has opened between sheep and wool bodies, as Meat and Livestock Australia invests in wool-focused research and development projects due to a “lack of progress” by Australian Wool Innovation.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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