Produce consumers demand perfection: US Rabobank expert

By Ashley Walmsley
August 3 2017 - 12:00pm
FRESH DEMAND: Rabobank fresh produce analyst, Roland Fumasi, California, says consumers increasingly want perfect produce that has been ethically grown. Picture: Carmel Zaccone
FRESH DEMAND: Rabobank fresh produce analyst, Roland Fumasi, California, says consumers increasingly want perfect produce that has been ethically grown. Picture: Carmel Zaccone

A "WAR ON WASTE" hashtag might trend well on social media but customers are increasingly expecting their fresh produce to look perfect.

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