Live streaming the Young Auctioneers

Live streaming the Young Auctioneers


<strong>The Land</strong> will live stream the Australian Stock and Station Agents Association 2015 young auctioneers competition.

The Land will live stream the Australian Stock and Station Agents Association 2015 young auctioneers competition.

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IN A first for the stock and station agency industry, The Land will live stream the 2015 ALPA state and national young auctioneers competition.

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The Australian Livestock and Property Agents Association (ALPA) Young Auctioneers Competition will be held on Thursday March 26 from 12pm in the Amphitheatre at Sydney Showground and will be live streamed at www.theland.com.au/sydneyroyal.

IN A first for the stock and station agency industry, The Land has teamed with the Australian Livestock and Property Agents Association (ALPA) to live stream the biggest event on the agency calendar, the 2015 ALPA state and national young auctioneers competition.

The ALPA Young Auctioneers Competition will be held at Sydney Royal Show on Thursday, March 26, from noon.

It is a marquee event on the Sydney Royal Show program and one which attracts interest from across Australia.

ALPA administration manager Amelia Honner, Sydney, said ALPA readily jumped on board with The Land to live stream the young auctioneers competitions to a wider audience.

"Being a national body, it is important to us that all our members and their clients get to see what happens in the Big Top Amphitheatre at the show each year," Miss Honner said.

This year marks the 25th national and 27th NSW young auctioneers competition.

"We are thrilled to offer yet another way for people to engage with what agents around the country do every day," she said.

"It is very important to us the young agent competitors are given a national stage, as the competition allows them to showcase their rare talent, professionalism and passion for the industry."

The Land livestock manager Brett Tindal, Wagga Wagga, said it was great to be able to offer ALPA an opportunity to partner with The Land and webcast the entire event via a feature Sydney Royal page on www.theland.com.au.

Mr Tindal said a large number of agents and competitor friends waited eagerly for a phone call or a text message to find out how their young agents fared at the Sydney Royal Show in the state and national competitions.

"We can now provide that service for people around Australia to experience the event live through a webcast, without the cost of having to travel to Sydney to watch it live," he said.

The Land partnered with Tamworth's Wild Colts Productions to produce the webcast after seeing their work for several years at Australia's largest horse event, the Landmark Classic Camp-draft sale, in Tamworth, where it reached 53,716 unique visitors.

One of Australia's largest regional livestock selling complexes, Wagga Wagga Livestock Marketing Centre (LMC), has also come on board to partner the live stream.

Mr Tindal said anybody with internet access would be able to watch the action live on The Land's website and webcasting capabilities do not have a range restriction.

"Undertaking an exciting new initiative like this allows us to reach a wider audience and provide an interactive experience for our readers in a platform that has the ability to engage a global audience," he said.

Mr Tindal said The Land was considering expanding this technology across the livestock industry with the livestreaming of national shows and stud sales.

"While there is a few-seconds delay between the live event and the broadcast on the web - bidding is not recommended - it is a great way to expose the business to a wider audience and a new medium for readers to interact with our advertisers," he said.

The story Live streaming the Young Auctioneers first appeared on Farm Online.

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