Cheeky 'roo advertisement at this weekend's Super Bowl

Pennie Scott
Updated February 2 2017 - 10:57am, first published 7:30am
[yellow tail] wines from small Riverina town of Yenda is set to play at this weekend's Super Bowl in the USA. An average audience is 100 million viewers and the flow-ons from this could see an increase in visitations from Americans wanting to see - and experience - what this part of Australia has to share.
[yellow tail] wines from small Riverina town of Yenda is set to play at this weekend's Super Bowl in the USA. An average audience is 100 million viewers and the flow-ons from this could see an increase in visitations from Americans wanting to see - and experience - what this part of Australia has to share.

Back in 1957, Fillipo and Maria Casella imagined establishing a winery in which their whole family could work and prosper. Fillipo recognised the potential of the Riverina as a wine grape growing area and they purchased land at Yenda and grew grapes for winemakers. In 1969, the family established their own winery, son Jon became Managing Director in 1994 with a vision to de-bunk the stuffiness long associated with wine and introduce fun into the sector.

Pennie Scott

Pennie Scott

Senior Journalist

I am an independent scholar with interests and expertise in regenerative agriculture, equity and justice for farmers, functioning healthy landscapes and the culture in agri-culture. My aim is to inform holistically and honestly to ensure readers have access to what they need, now.

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