Dorper brand lamb on menu

Prime Dorper Lamb branded products on the menu


Sheep
Warren Wiggins, Bexhill, near Lismore, is now providing Dorpers for branded lamb products. The branded lamb is appearing on the tables of some top North Coast restaurants.

Warren Wiggins, Bexhill, near Lismore, is now providing Dorpers for branded lamb products. The branded lamb is appearing on the tables of some top North Coast restaurants.

Aa

Quality Prime Dorper Lamb branded products are now on the menu for North Coast consumers.

Aa

QUALITY Prime Dorper Lamb branded products are now on the menu for North Coast consumers. 

The brand development initiation from the Dorper Sheep Society of Australia Inc. aims to facilitate the connection from paddock to plate, ensuring integrity and traceability of its products. 

Warren and Marina Wiggins, Boorabee Dorpers, Bexhill near Lismore, have been breeding Dorpers for six years with a total of 300 stud and commercial Dorper sheep. 

They chose to get into the breed because of the toughness of the animals and quality meat they produce. Mr Wiggins said they are low maintenance and don’t require shearing which is what they want. 

The Wiggins became Prime Lamb Dorper co-branders six months ago. 

Co-branders of the Prime Lamb Dorper brand are Meat Standards Australia accredited producers and also members of the Dorper Sheep Society of Australia. They are supplied with labels and advertising material to help market and promote Dorper branded lamb. 

Mr Wiggins said they came on board to do their bit for the Dorper breed while selling their own lamb products. 

“The brand and marketing gets people to taste and buy quality meat, learning about the Dorper breed,” he said. 

All the MSA accredited lamb products they are selling are high quality and traceable being born and raised on property before being transported to abattoirs for processing. 

“Carcases are then bought back to Keysies Quality Meats in Lismore, where it is butchered,” he said. 

“We mainly market the common cuts of meat and we have recently started doing butterflied legs. Racks, cutlets, sausages, mince and rissoles are popular.”

The Wiggins sell their Boorabee Dorper products as Prime Lamb Dorper to high end restaurants in Byron Bay including Elements of Byron, the Harvest Newry Bar and Bryan Bay Brewery. 

They attend local farmers markets at Yamba, Bryon Bay, Lismore, Ballina and other locations on the north coast of NSW. 

“Our Boorabee Dorper lamb has the Prime Dorper Lamb ink rolling and advertising to help with quality,” he said. 

“Customers are all about supporting local businesses.”

Mr Wiggins said he has received good feedback on the products and quality of the meat.

“Everybody we have sold meat to has raved about the meat and the flavour,” he said. 

With an increase in eating quality attributes of lamb products, the consumer experience Dorper meat offers is an advantage of the breed.

The Prime Lamb Dorper brand is focused on pushing the Dorper breed as a premium meat and lamb of choice.

Aa

From the front page

Sponsored by