Appealing to tech savvy

Inlon appeals to tech savvy customers


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Inlon is a family-run machinery importer, distributor and servicing business.

Inlon is a family-run machinery importer, distributor and servicing business.

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Inlon offers a wide range of quality farm machinery for Australian farmers and contractors, supplied through its national dealer network. It imports, distributes and offers service support.

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Inlon offers a range of quality farm machinery, supplied through its national dealer network. It imports, distributes and offers service support.

What sets your company apart from others in the industry?

We are a family-owned business and this gives us a commitment to our customers, who are often also family-owned businesses.

A small family business doesn’t have a complex hierarchy of management and its tighter knit teams form direct relationships with customers.

Our business vision is to offer and support a wide range of world-class niche farm machinery and systems that offer farmers improved performance, efficiency and scale of operations.

How can Australia grow its agriculture sector?

The sector would benefit from consistency of government policy and strategy over future decades, rather than policies based on the political cycle. Water management policy can also have a significant impact on the growth potential.

What have been the industry game-changers in recent years?

The growth in global markets, the increasing wealth and middle classes in Asian economies, and increasing competition within Australia.

What are the major economic challengers, and how can they be tackled?

Climate challenges look set to continue to affect rural and regional areas. The remoteness of these areas adds extra complexity to labour availability. The backpacker tax has not helped.

Smarter farming practices that result in operating efficiencies can minimise the impact of these challenges. Government seasonal workers programs can help alleviate labour shortages.

How can businesses attract young people back to rural and regional areas?

Sophisticated systems and farming techniques that provide meaningful work and careers for young people will be a drawcard. Our young people are from a tech-savvy generation that needs mental stimulation. They want to feel they are working smarter, not just harder. Efficient farm machinery is vital. Inlon provides machinery and systems that deliver efficiency and higher productivity for upscaling operations.

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