Adopting blockchain technology to sell ethical wool to high-end brands

By Jamie Brown
Updated May 23 2018 - 5:11am, first published March 28 2018 - 6:00pm
Michael Taylor,“The Hill” via Kentucky, produces Merino wool from non-mulesed sheep and gets a premium for his efforts through co-operative marketing. Ultimate traceability will ensure that benefit in a modern world.

This week a start-up Merino wool growers co-operative will start inviting ethically-minded producers to join its ranks, with the launch of its website. From the end of April it will take delivery of the world’s first blockchain traceability platform for fibre.