Adopting blockchain technology to sell ethical wool to high-end brands

By Jamie Brown
Updated May 23 2018 - 5:11am, first published March 28 2018 - 6:00pm
Michael Taylor,“The Hill” via Kentucky, produces Merino wool from non-mulesed sheep and gets a premium for his efforts through co-operative marketing. Ultimate traceability will ensure that benefit in a modern world.

This week a start-up Merino wool growers co-operative will start inviting ethically-minded producers to join its ranks, with the launch of its website. From the end of April it will take delivery of the world’s first blockchain traceability platform for fibre.

Advertisement

Ad