Rabobank speak to Tractor Machinery Association (TMA) on agriculture consumer disruption

Sharon O'Keeffe
July 20 2018 - 1:00pm
CONSUMER DISRUPTION: Rabobank agricultural analyst, Wes Lefroy spoke to the Tractor Machinery Association (TMA) about consumer disruption, blockchain and the opportunities for the internet of things.
CONSUMER DISRUPTION: Rabobank agricultural analyst, Wes Lefroy spoke to the Tractor Machinery Association (TMA) about consumer disruption, blockchain and the opportunities for the internet of things.

MACHINERY companies were told to prepare for disruption based on the needs of the global consumer. 

Sharon O'Keeffe

Sharon O'Keeffe

National Agriculture Writer - Farm Machinery and Technology

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