Bringing lamb back into fashion

Shan Goodwin
By Shan Goodwin
Updated August 15 2018 - 6:19am, first published August 11 2018 - 1:30am
Meat researcher Dr Stephanie Fowler says the potential is strong to fabricate lamb cuts that tick boxes like convenience, modern tastes and the need to feed smaller households.

RESEARCHERS are on a mission to better match lamb with emerging consumer trends against a backdrop of record prices and consumption decline.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.