AWI recommends 2% this WoolPoll

AWI recommends 2% this WoolPoll

Wool Extra brought to you by AWI
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Advertiser content: Demand for wool has risen sharply and with it, so has the price. The Australian wool industry contributed $4.3 billion to the Australian economy in 2017/18, a sharp rise from the $1.9 billion in 2010.

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Advertiser content for AWI

Demand for wool has risen sharply and with it, so has the price. The Australian wool industry contributed $4.3 billion to the Australian economy in 2017/18, a sharp rise from the $1.9 billion in 2010.

“As 98% of all wool Australian wool is exported, woolgrowers need all hands on deck across the supply chain because without consumer education and awareness, people wouldn’t choose to buy Australian wool,” says AWI Board Director, Mr Jock Laurie.

“This is where AWI comes in. Investing in research, development and marketing allows the industry to collectively benefit, from on-farm research right through to educating the consumer about the benefits of Australian wool. 

“AWI has spent the past three years sustainably developing the business to have the right people and resources in the right places to deliver more for woolgrowers.

“Through core R&D programs in areas such as managing flystrike, improving reproduction productivity and wild dog control, AWI delivers directly to woolgrowers. Through consumer education programs such as The Woolmark Performance Challenge, the International Woolmark Prize and the Hong Kong Resource Centre, AWI is creating awareness and demand across the globe for Australian wool.

“By choosing to invest 2%, woolgrowers have built an industry that is globally recognised for its quality product. By choosing 2% woolgrowers can continue this momentum and encourage young people – the future – into the industry.

“Since late 2017 the Board have done extensive modelling of investment and forecasting of production and income at the various rates to come up with its recommendation and the levy rate options.

“AWI recommends to maintain the 2% levy – to invest when prices are good and build resilience to future proof our industry.”

For more information, visit: www.woolpoll.com.au

Advertiser content for AWI

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