Rural manufacturing company Whitlands Engineering is celebrating 25 years of business throughout 2018, also recording a decade of continuous growth despite the challenges facing regional business.
Located in a rural farming area in north-east Victoria, the company designs and manufactures log splitters and firewood processors – Superaxe and Rex.
Beginning with the famed Superaxe in 1993, David Burder (head designer and chief executive) had the design ready to go, but no experience running a business.
He persevered with remarkable success.
Through exposure at local field days, word of mouth and a truly innovative product, Whitlands Engineering expanded, even through the drought and the GFC.
These days the business has two manufacturing sites, 25 staff and massive exports to NZ and the USA in their sights.
Mr Burder is wholly committed to employing local people and manufacturing in north-east Victoria.
Despite the temptation for cheaper production overseas, this decision has now become the cornerstone of the company philosophy and is fundamental to its success, longevity and reputation, he said.
- Visit: www.superaxe.com.au or contact 1800 702 701.
- Site: A 35.