Woolworths take MSA trademark off beef

Shan Goodwin
Updated October 22 2018 - 8:59am, first published October 19 2018 - 12:48pm
Packaging on beef purchased at the in-store butchers in Woolworths still says MSA graded, but the MSA sticker has been removed from pre-packaged steaks.
Packaging on beef purchased at the in-store butchers in Woolworths still says MSA graded, but the MSA sticker has been removed from pre-packaged steaks.

Woolworths’ decision to remove the trademark identifying beef as graded under the eating quality program Meat Standards Australia is in line with industry trends towards brands being the driver of red meat calibre.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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