Argentinean entrepreneur sets up shop in Qld's agriculture hub

Ashley Walmsley
Updated December 11 2018 - 8:37pm, first published November 8 2018 - 5:00am
DATA MAN: Co-founder of LESS Industries, Sebastian Cerone, with one of the soil moisture monitoring senses ready for farm testing in the Bundaberg region.
DATA MAN: Co-founder of LESS Industries, Sebastian Cerone, with one of the soil moisture monitoring senses ready for farm testing in the Bundaberg region.

AUSTRALIAN farmers need to embrace data in order to stay profitable, according to a young Argentinean entrepreneur.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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