Dollar a litre demise good news for milk's nutritional appeal

Andrew Marshall
By Andrew Marshall
Updated March 21 2019 - 7:29am, first published 6:30am
Consumer perceptions of milk set to soar

A significant flow-on benefit from the past month's 10 cents a litre rise in prices for supermarket labeled two- and three-litre milk lines will be a restoration of milk's nutritional and value perception in the eyes of consumers.

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Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).