Live stream takes Young Auctioneers Competition to a wide audience

Live stream takes Young Auctioneers Competition to a wide audience

Events
RAISING COMPETITION PROFILE: Tom Pollard in action during last year's ALPA Young Auctioneers Competition, which was live streamed to more than 8000 people.

RAISING COMPETITION PROFILE: Tom Pollard in action during last year's ALPA Young Auctioneers Competition, which was live streamed to more than 8000 people.

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The ALPA Young Auctioneers Competition is streamed live by The Land.

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ONE of the most anticipated events of the Sydney Royal Easter Show will be available to anybody with an internet connection, as the Australian Livestock and Property Agents Association (ALPA) Young Auctioneers Competition is streamed live.

Every moment of the action-packed competition can be watched in real time thanks to The Land's partnership with Bulahdelah-based business Wild Colt Productions, who will host a webcast of the event.

Every run at the rostrum will be streamed live to The Land's website and archived at the end of the event so visitors can re-watch all the action once the event has passed.

All the results and wrap-up interviews with the winners will also be available on the website following the competition.

The competition will also be streamed to Facebook at the same time as the website, giving The Land's social media audience a high quality visual and audio experience.

Nine Agricultural Media national livestock representative Kirra Kelly, Tamworth, said the popularity of the live stream continued to grow each year.

Last year's competitions, won by Sam Gemmell (national) and Tom Pollard (state), were viewed by more than 8000 people who tuned in to watch the competition live, along with a further 15,000 people watching the free event re-wind.

"By expanding the live stream service to simultaneously stream the event to The Land's Facebook page at the same time as the website, we were able to invite another level of young auctioneer competition followers in to enjoy all the action," Mrs Kelly said.

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ALPA chief executive Andy Madigan, Sydney, said the national body was pleased to be partnering with The Land for the fifth year.

The country's only national competition for agents showcases the talent of up and coming young stock and property agents to Australia and the world, and over the past four years, the live stream has increased the profile of the competition.

"With the ongoing improvements in technology, this is the ideal opportunity to bring the young auctioneers competition into your home or office," Mr Madigan said.

"More and more people are talking about the young auctioneers competition, and that's because the live stream allows us to reach more people."

Australia's only association of independent livestock and property agents, rma network, and the livestock selling complex, Wagga Wagga Livestock Marketing Centre (LMC), have come on board as partners for the fifth year.

These companies are finding the platform a great medium for increasing their brand awareness by reaching a wide and targeted online audience.

In addition to live streaming the ALPA competition, The Land will also stream the live action of the Angus feature breed judging (April 13 and 14), sponsored by International Animal Health, along with The Land Sydney Royal Showgirl and Rural Achievers presentation (April 14) and the coveted Sydney Royal cattle interbreed judging (April 15).

Visit www.theland.com.au/news/sydney-royal/ l to view the live streams and keep up to date on all the action from the Sydney Royal.

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