DATA CAPTURE: Electronic identification increases profitability through improved and more efficient livestock management.

DATA CAPTURE: Electronic identification increases profitability through improved and more efficient livestock management.

Profitability increase through data capture

Profitability increase through data capture

Livestock Leaders
Aa

Advertiser content: After being impressed with a sheep tag in Norway, Richard Webber bought the machine that made them and Shearwell was born.

Aa

This is advertiser content for Shearwell Australia.

A chance happening while shearing sheep in Norway has led to a long and successful animal identification enterprise.

Shearwell Data director Richard Webber was so impressed with the aluminium sheep tag in Norway, he bought the machine that made them.

Since 2011, Shearwell has been producing sheep tags, beginning with the PAT aluminium tags.

Shearwell then purchased a thermal printing machine to print plastic cattle, sheep and pig tags followed by a laser machine for permanent printing.

It began to develop handling systems and software based around electronic identification.

Shearwell is now one of the leaders in the fields of data capture and data transfer in the livestock industry.

"Electronic identification increases both traceability and profitability through improved and more efficient livestock management," a Shearwell spokesman said.

"And to address the increased consumer and regulatory demand for traceability, Shearwell has been pioneering electronic identification around the world.

"We never settle for second-best.

"We test and use all our systems ourselves, here on our own farm, with the aim of improving livestock handling and profitability.

"For us, with our contractor background, it has been important to get the products right and carry out tasks efficiently.

"Retention of the tag is extremely important to us and trials in Canada have shown 99 per cent retention over three years with 50,000 tags.

"We hope that the solid reputation we have for customer service and a quality range of products will continue to grow in Australia as it has in other countries."

Shearwell SET tags for sheep identification are light, durable and easy to apply one-piece ear tags.

"The popularity of these tags is unparalleled, with more than 80 million sold in the past five years alone," the spokesman said.

"Our visual and electronic tags are identical, with an RFID chip fitting securely into a chamber of the electronic tag. The inner surfaces of the tag are smooth and rounded to avoid pinch points and reduce the risk of infection.

GROWING: Shearwell hopes its reputation for customer service and a range of products continues to grow.

GROWING: Shearwell hopes its reputation for customer service and a range of products continues to grow.

"Both RFID and visual tags are laser-etched for easy reading throughout the life of the animal.

"An electronic animal ID gives you permanent record keeping.

"They allow producers to collect and record animal data consistently for all statutory record-keeping requirements and then turn that data into useful and usable information.

"This will help them to keep making those right choices and make more profit.

"Our RFID microchips - HDX chips - are housed in ear tags.

"They are used together with a variety of different reading and recording devices such as stick readers, race readers and mobile phone apps.

"The data captured from the ear tags can then be transferred to your office computer or database for management and statutory purposes.

"Tagging your animals with electronic ear tags opens the doors to a system where information on your animals - your information - is available when and where you want it to make better-informed and more profitable decisions."

This is advertiser content for Shearwell Australia.

Aa