AuctionsPlus reveal bold plans to launch virtual reality stud stock sale

Lucy Kinbacher
Updated May 28 2019 - 11:13am, first published May 27 2019 - 12:30pm
Virtual reality technology is enabled Ekka visitors to immerse themselves in the story of Australias beef. - Photos: Kelly Butterworth.
Virtual reality technology is enabled Ekka visitors to immerse themselves in the story of Australias beef. - Photos: Kelly Butterworth.

Stud stock sales could be streamed through virtual and augmented reality within the next 12 to 18 months as AuctionsPlus becomes the latest agribusiness company to reveal their collaboration with the new technology.

Lucy Kinbacher

Lucy Kinbacher

Editor - Queensland Country Life/North Queensland Register

Raised on a cattle property at Biggenden, Lucy Kinbacher has spent 10 years working across metropolitan, regional and rural publications in both Queensland and NSW. Lucy has been the editor of the Queensland Country Life and North Queensland Register since 2021.

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