Lamb fights for market share

June 12 2019 - 4:00am
In the race: Lamb is the fourth most consumed protein behind chicken and beef, when pork, ham and bacon products are combined. Issues around domestic lamb consumption will be up for debate at Lambition 2019 on July 20.
In the race: Lamb is the fourth most consumed protein behind chicken and beef, when pork, ham and bacon products are combined. Issues around domestic lamb consumption will be up for debate at Lambition 2019 on July 20.

The ability of lamb to pair with the different cuisines of the world, and its intrinsic characteristic of lending itself to be shared, will hold it in good stead against a backdrop of declining overall fresh meat consumption.

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