Booroomooka Angus put the seedstock world on notice last August with their drought defying $1.96m on-property sale when they cleared all 217 Angus bulls for a $9036 average.
But stud principal Sinclair Munro, Bingara, admits the demand for bulls this year won't be as strong.
With about 240 bulls to sell in 2019, Mr Munro said the quality on offer this year was high, but the majority of their regular bull buyers had finally succumb to drought.
"Most of our bulls sell in northern NSW and it's very very dry," he said.
"It's been dry for two years but this year is a new level of dry. It's the driest we have ever seen it and a lot of them did a good job keeping their numbers up last year but they have had to sell a lot of cows and heifers.
"Our offering will be similar to last year but I just don't know where the buyers will come from this year."
Mr Munro said there was reward for those who could purchase new genetics this year, with lesser buyer competition.
"It's a long term business we are in but we would never have dreamt like a season in this area being as bad as it is," he said.
"Fundamentally the cattle industry is very strong. There is a big demand for high quality Angus cattle but not many people in our regular customers have enough cows left.
"Whether buyers take advantage and take high quality bulls or travel larger distances and inject Booroomooka genetics in their herds."
He said water issues and a lack of roughage were some of the biggest set backs for bull buyers.
Lucy Kinbacher
Raised on a cattle property at Biggenden, Lucy Kinbacher has spent 10 years working across metropolitan, regional and rural publications in both Queensland and NSW. Lucy has been the editor of the Queensland Country Life and North Queensland Register since 2021.
Raised on a cattle property at Biggenden, Lucy Kinbacher has spent 10 years working across metropolitan, regional and rural publications in both Queensland and NSW. Lucy has been the editor of the Queensland Country Life and North Queensland Register since 2021.
