Lofty goals underpin red meat industry's future

Lofty goals underpin red meat industry's future

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The Red Meat Advisory Council will release the Meat Industry Strategic Plan 2030 at Parliament House in Canberra on October 16.

The Red Meat Advisory Council will release the Meat Industry Strategic Plan 2030 at Parliament House in Canberra on October 16.

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The future direction of the red meat industry will be unveiled this month.

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The future direction of the red meat industry will be unveiled this month, when the Red Meat Advisory Council publicly releases the Meat Industry Strategic Plan 2030 (MISP 2030) at Parliament House in Canberra on October 16.

The final MISP 2030 document is anticipated to be an ambitious, consumer-centric and a future focused document that will give the industry a plan to achieve some of its key goals for 2030.

These goals include doubling the value of sales of Australian red meat from $28.5 billion to $57 billion, doubling the funding for red meat extension and halving the cost of regulatory and industry compliance.

To achieve these goals, industry has developed six priorities: people, systems, markets, livestock, environment and, customers, consumers and communities.

Under the six priorities are 23 initiatives that are designed to give industry specific, focused and manageable tasks that can be completed independently - that together help achieve the industry's goals.

The initiatives range from reducing non-tariff barriers to trade to identifying high-value opportunities.

The work does not end once the MISP 2030 is released next Wednesday.

Vice chair of the NSW Farmers Goat Committee Katie Davies.

Vice chair of the NSW Farmers Goat Committee Katie Davies.

Industry and government alike will need to be engaged and constantly refine the MISP 2030 as new developments occur.

It also goes hand-in-hand with the industry's other big project - the Red Meat Memorandum of Understanding review.

From a producer perspective, the MISP 2030 will have a significant impact on how levy funds are spent.

For the goat industry, they must use the release of the MISP 2030 as an opportunity to update the Goatmeat Industry Strategic Plan (GISP), a supporting strategic plan just addressing goat industry matters.

When the MISP 2030 drops next week make sure you get a copy and read it. Know where your industry heading - it has a bright and growing future.

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