The Welder's Dog is about quality products and services.
It's not just about making great beer, but the whole process, from their partner farm in Wee Waa growing the best quality malting barley to employing locals in the brewery to brew and package the beer, but all also serving it in their laid-back and inclusive small bars of the same name.
The whole brand began five years ago when founders and old schoolmates, Tom Croft and Daniel Emery wanted a change in work and decided to sneak in a small craft beer bar between the long line of established pubs in Armidale.
This first bar in Armidale has now grown to a second venue in Dowe Street, Tamworth, a commercial-scale brewery and brewery taproom, all serving independent craft beers.
There are plans for more owner-operated Welder's Dog venues in the near future, particularly in regional areas.
It has not all been smooth sailing though.
When their initial offering, a traditionally brewed alcoholic ginger beer was first released, a whole batch was shipped out only to start exploding in customer's pantries and car boots.
Thankfully, it was a relatively minor issue to rectify and the affected customers appreciated a care package to help with the mop-up.
The Welder's Dog team is passionate about building a lasting brand that locals are proud of and recognise, but they also don't take themselves too seriously.
Their philosophy is that beer is meant to be enjoyed and enjoyed responsibly, hence one of their motto's painted on a venue wall - drink less, taste more.
The brewery 'Tap Room' is set to open in the next couple of weeks and will be showcasing the current line-up of fresh beers, including Ginger Beer, Pea Blossom Lemonade, Australian Wheat Ale, India Pale Ale, Drought-Breaker Mid Lager, American Pale Ale, Kettle Soured Spelt Ale and the big Russian Imperial Stout.
Patrons will be able to take a tour of the brewery and chat with the brewers and the team while enjoying the freshest beer possible.
Orders of all packaged Welder's Dog beers can be purchased on their website, or at bottle shops that support local and regional produce.
- Visit: www.theweldersdog.com.au