American beef experts explain why cattle are far from a bad news story

Lucy Kinbacher
Updated May 26 2020 - 5:44pm, first published 9:00am
Dr. Peter Ballerstedt, forage agronomist at Barenbrug USA, presented to a global audience on the Alltech One Virtual Experience conference recently about the health and environmental benefits of beef.
Dr. Peter Ballerstedt, forage agronomist at Barenbrug USA, presented to a global audience on the Alltech One Virtual Experience conference recently about the health and environmental benefits of beef.

American livestock experts say it is crucial the agriculture industry rebrands beef to better reflect its health and environmental benefits if it is to overcome pressures from plant-based diets and carbon footprint activists.

Lucy Kinbacher

Lucy Kinbacher

Editor - Queensland Country Life/North Queensland Register

Raised on a cattle property at Biggenden, Lucy Kinbacher has spent 10 years working across metropolitan, regional and rural publications in both Queensland and NSW. Lucy has been the editor of the Queensland Country Life and North Queensland Register since 2021.

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