Rollercoaster ride for wool continues but positive signs as fashion season switches

By Bruce McLeish, Elders Wool
Updated May 27 2020 - 11:08am, first published May 25 2020 - 12:00pm
Wool analysts hope Chinese and European consumers will embrace the fibre as the fashion season changes over - as part of a mindset shift to more natural and traceable purchases. An example of this was a Country Road campaign - where Rodger Kelly's 'Corringle' farm produced the wool for the brand's Australian Traceable Merino sweater. PHOTO Country Road
Wool analysts hope Chinese and European consumers will embrace the fibre as the fashion season changes over - as part of a mindset shift to more natural and traceable purchases. An example of this was a Country Road campaign - where Rodger Kelly's 'Corringle' farm produced the wool for the brand's Australian Traceable Merino sweater. PHOTO Country Road

One step forward, two steps back - but still on its feet - best describes the wool market in the past week.

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