A sunny day welcomed bidders at the Tennysonvale Simmental Fleckvieh 7th Annual on-property sale at Illabo on Friday.
The Baldry family selling all 35 females on offer for a top of $7500 and average of $4557.
There were 15 of 27 bulls sold for a top price of $6000, which was reached three times, and average of $4650.
Ian Baldry said it was great to see the strong demand for females.
"I'm happy with the sale and happy with the cattle, these are drought cattle really and they've done really well," Mr Baldry.
He said they aimed to breed early-maturing, easy-doing females with good structure.
The top priced heifer, Tennysonvale Profitabell, lived up to her name, selling to Katie and Michael Robinson of MKR Simmentals, Casino for $7500.
The Robsinsons bought five heifers in total and Ms Robinson said it was their first time buying from Tennysonvale.
"We're just starting out our stud, there was a really nice line of heifers here so we made the 1000km trek down," Ms Robinson said.
Mr Robinson said they were chasing heifers with good pigmentation and frames.
Rising two-year-old Tennysonvale Profitabell was sired by Barana Hagar and out of Tennysonvale Hazel.
Nathan Baldry said Tennysonvale Hazel had been a great dam line for the stud, going back 15 years. While, Profitabell's sire Barana Hagar, also impressed.
"We bought her sire for his length, I've never seen a bull with more length," Mr Baldry said.
Profitabell was offered pregnancy-tested-in-calf, 10 to 12 weeks to registered bulls Callendale Jasper or Rowlon Park Pirelli.
Ms Robinson said they knew they were going to pay money for her, but she was worth it.
"She has beautiful pigment, she's got length and stretch and will breed good calves," she said.
Of the three bulls who sold for $6000, the first was Tennysonvale Peppermint, who was out of a first calving female and sold to Casino agents George and Fuhrmann Holdings.
DS and TM French from Pittsworth, Queensland took home the next $6000 sire, Tennysonvale Proud, with TC and LA Smith, Loxton, South Australia paying the same amount for Homo polled Tennysonvale Paton.
Victorian buyer Les McBain, Cardinia took home a total of nine heifers on the day.
The sale was interfaced by Elite Online, with 65 registered bidders, 137 viewers and 27 lots sold online.
It was conducted by Elders with Joe Wilks taking the bids.