Influence carcase traits to meet beef eating expectations

By Toni Nugent
Updated January 11 2021 - 5:29pm, first published 12:00pm
Influence carcase traits to meet beef eating expectations
Influence carcase traits to meet beef eating expectations

When consumers buy beef, there is an expectation of consistency of product in quality and value. Meeting consumer expectations determines the price they are willing to pay and how much product they will buy at that price. These characteristics are determined by both genetics and the environment.

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