Milk advertising should party like its 1990 to beat plant protein's sales pitch

Andrew Marshall
Updated September 20 2021 - 10:40am, first published 6:00am
Flashback to milk advertising's 1990s hay days, when rural Australia's B&S Ball came to town and the hard drinking boys from the bush scored big wins for dairy marketing.
Flashback to milk advertising's 1990s hay days, when rural Australia's B&S Ball came to town and the hard drinking boys from the bush scored big wins for dairy marketing.

As hype about new era, man-made substitutes to milk and meat grows more intense, questions are being asked about what's actually being done to win back, or at least bolster, consumer loyalty for the real thing.

Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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