Beyond the butcher: lucrative new markets for cattle products

Shan Goodwin
By Shan Goodwin
October 28 2021 - 4:00am
Cattle producers supply chemists alongside butchers

BEEF industry research is honing in on the idea of producers supplying the local chemist alongside the butcher, with significant investment underway into 'upcycling' traditionally low-value parts of a carcase.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.