An old Narrabri farmhouse table catches the last light of the day. Its heavy tablecloth is festooned with garden flowers and vibrant napkins featuring a uniquely Australian design.
Christie Snars takes a snap and uploads it to Instagram when an electronic 'ding' sounds in the next room. Three young girls run in squealing "Mum we've got another order!"
Christie Snars said "it's a dream come true" that her little farmhouse napery business has taken off.
She was taken by surprise when she launched nearly three years ago and the orders flooded in.
We were a bit overwhelmed" she said, "so one night after work my husband just sat down at the bench and started to sew tablecloths. He said it was just like woodwork - all straight lines."
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Now, Mrs Snars' two eldest girls are also helping out and earning pocket money by carefully wrapping orders in tissue paper and preparing the post run.
In the early days Mr Snars sewed each night after work while Mrs Snars cut fabrics, hunted down Australian textiles and learned how to use Instagram.
She credits the social platform for a lot of the success of Farmhouse Life & Style. On Instagram she quickly formed a community of other small, rural business owners passionate about bringing a modern country style to farm houses around Queensland and NSW.
The Instagram community provides support and business ideas in a spirit of camaraderie. "It's like going to work in an office somedays," Mrs Snars said.
"We chat to each other on Instagram about how business is going."
Mrs Snars built her online community by following other small business owners, both rural and city based, and engaging with them online.
Mrs Snars is surprised at how generous some of them are sharing online commerce tips and encouragement despite offering similar products to Farmhouse Life & Style.
"One lady in Sydney, who also designs cushions, has just been amazing," Mrs Snars said.
"The other day I having a bit of a flat moment and she said 'well I also went through this and it does get better'. It was great."
The workload of an ecommerce startup is considerable and takes time from the family like any business.
Mrs Snars is, however, buoyed by her online community and her ongoing passion for beautiful interiors which is fed by a diet of Pinterest and interior design shows.
Although a part of Mrs Snars' style inspiration comes from social media, she knows that her brand has to be distinctive.
Prints called sunset harvest, blue banksia and black buffalo check adorn her Instagram account.
"We create luxurious napery," she said, "We love checks and ticking stripes but also lots of colour. We're very focused on Australian designed and handcrafted quality."
Mrs Snars said that because they're positioned to target the higher end of the market they have to ensure that every small detail is quality; mitered corners, Australian print designers, heavier textiles for table cloths.
All of it - from ecommerce, social media marketing and the finer art of cushion and napery design - has been self-taught. Not content to rest, Mrs Snars has also recently partnered with a designer in Emerald and created her own print for tablecloths.
"My husband couldn't believe what people would pay for a tablecloth when we first started," Mrs Snars said, "but it's actually hard to find a nice tablecloth."
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As for her own style? "I just love lots of white and timber with navy and blues," Mrs Snars said.
"When we moved to Narrabri we found a beautiful old Queenslander farmhouse that we're now renovating. I love styling the bedrooms and creating beautiful spaces with soft furnishings."
The Snars family moved to Narrabri in January, after over 11 years in Roma.
"It's great! We love it," Mrs Snars said.
"There's stuff to do; the dam, the mountain and Tamworth is only two hours drive away. We had to drive four hours to get to a big shop when we were in Roma."
As well as access to more amenities the family are enjoying their new community.
They attend Narrabri Anglican church and the girls have joined the local gymnastics club. They also hope to soon buy a horse so the girls can learn to ride just like their mum did when she was growing up in the Lockyer Valley.
Mrs Snars said they've also been lucky with their neighbours, one of whom is a skilled seamstress and now sews cushions and napkins for the Farmhouse Life & Style collection.
"I love working with other rural women," Mrs Snars said.
"I now employ two women to help keep up with demand. The business has grown since we moved here."
Building economic strength in the community is something dear to Mrs and Mr Snars both of whom have never lived anywhere but "the bush".
The business is run entirely from the family farm house and follows a trend of rural people creating their own jobs which in turn strengthens rural economies.
It's a source of quiet pride to the small business owner who professes that she was "never top of the class" at school.
"To start something like this," she said, "it makes me feel special. And seeing other people love our stuff and making other people happy. Well, it makes me feel good."
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