Agtech to drive labour efficiency now a must

Shan Goodwin
By Shan Goodwin
Updated February 14 2022 - 11:39pm, first published 12:00am
John Fargher, co-founder and chief revenue officer at livestock enterprise management platform AgriWebb, which has just released a report showing the extent to which cattle producers are now using agtech solutions.

ADOPTION of agtech that drives labour efficiency is fast becoming a necessity, rather than an option, in the cattle production business.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.