Growing 'good looking' hay is not easy as any haymaker will attest.
But when it is cut, windrowed and baled under almost perfect conditions, the results are very attractive and the outcome is a premium for the growers.
In the 2021-22 Feed Central National Hay Quality Awards announced in Toowoomba, QLD, Melissa and Anthony Smith, from Bedgerabong, won the title for best Lucerne hay for visual appearance.
Hay production for the Smith's has always been an important enterprise, alongside prime lambs and winter cereals.
But in recent years, Mr Smith said it has become a significant earner for them.
"We are catering for the chaff market, and try to have the best because it is a premium market," he said.
"The rewards are there but the hay does have to be 'spot on'."
The winning Lucerne hay, from a 12-month stand of Aurora was grown in an 80ha block which could have been irrigated, but because of the fantastic spring last year did not have to watered.
"We are starting to produce more hay and we entered the competition to get our name out there," Mrs Smith said.
"Our clientele which we have build up through advertising in The Land will still be able to buy our hay, but because we are are now making about four thousand tonnes a year we needed to expand our markets."
Mr Smith admitted it is not always easy to make 'good looking' hay with a high test for nutrition. "But if it is cut at the right time, double conditioned at cutting which allows the hay to dry quickly and baled before it gets too dry, you chances are increased," he said.
"The name of the game is to have returning customers and although there is a fair bit involved in making quality hay, it is a passion."
Presentation in selling any product is 'everything', and Mrs Smith noted when customers arrive at their farm, they can see the baled hay has been made and stored to a high standard.
Feed Central managing director Tim Ford said that like last year, overall hay quality had been affected by the wet season. "The winners this year put in a massive effort to dodge rain and storm events to produce good quality hay under very trying conditions," Mr Ford said.
"Surprisingly, there was still some reasonable volumes of good hay produced along with a lot of downgraded hay. The market is always chasing good quality hay and the majority has sold."
NSW winners included Jerome Shirley of Bunnaloo, who won both the national best vetch feed test and visual appearance awards and Ben and Robert Shanks, Dubbo, NSW, for the best cereal hay visual appearance score.
The NSW feed test award for cereal hay was won by G.R and C. Gibson, Forbes, and the Lucerne winner was Ian Davies from Forbes.
New South Wales haymakers benefit from producing good looking hay.
Feed Central managing director Tim Ford said the National Hay Quality Awards recognise the importance of having quality hay in the market and the premium paid for quality.
"Our customers always want hay which looks good," he said.
"Good quality hay smells good and the stock will eat more and are healthier."
The current demand for hay has been stronger than expected, and Mr Ford attributes that fact to the wet and cold winter in most areas.
The consistent demand for quality hay has not been influenced by drought buying, rather that livestock producers can see value in purchasing the hay.
"The good returns from all livestock has encouraged farmers to buy, and the floods have caused a spike in demand for hay," he said.
"We are seeing prices at $200 a tonne for good cereal hay and I think there will be a lot of pressure on the new season hay which could see prices with a three in front.
"Current stocks of Lucerne hay are selling from high two hundreds into three hundred dollars per tonne."
Mr Ford said big square bales are especially in favour due the freight advantage.
"The hay that has been stored in sheds, not weather damaged and been protected from mice, is really been sought after," he said. "Quality is season dependant, and hopefully this spring will see some top hay baled."
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