HIS face is familiar to many as “Farmer Dave” from Big Brother, Dancing With The Stars and Australian Story fame.
Having conquered the television networks, now David Graham, Box Hill, on the outskirts of Sydney, is set to host his own series, which is in production for web, TV, and in-flight audiences.
Tuckerbox traces his journey across Australia, as he experiences what makes Australian made and Australian grown food special, and showcases a diverse culinary tourism destination full of interesting characters.
Mr Graham grew up on a wheat, cattle and sheep station in southern Queensland and built a successful value-added lamb meat business by using a network of 50 farmers’ markets.
He is determined to help consumers understand the importance of their shopping decisions, not demonise multinational corporations that source local produce.
“The series will open up the urban world to the whole story of food, right through from the base product to the end product,” Mr Graham said.
“Every person involved has a beautiful story that has to be told from every part of the process.
“The public has been barraged with anti-food stories, and all these groups are trying to denigrate a pristine environment and passionate producers.”
Mr Graham announced the series at Young Henry’s craft brewery in Sydney's Newtown, which features in the first of 15 episodes filmed to date.
Co-owner Richard Adamson said the brewers understood the importance of provenance.
Grain used in fermentation is sourced from NSW farms and spent grain is returned to farms for livestock feed.
The brewery occasionally sources some of the grain-fed cattle or goat for “tip to tail” feasts.
All the hops used in the core range of beers are Australian grown.
Tuckerbox.tv goes live on Australia Day 2015.