AFTER 13 years of negotiations Australian nectarine growers are champing at the bit to get their produce into China.
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The first of this summer’s fruit will hit Chinese shores in November and the industry’s peak body, Summerfruit Australia, is using the next few months to perfect its marketing strategy.
”We’re working hard to co-ordinate an orderly market introduction for growers and exporters that will include wet market, retail and e-commerce,” Summerfruit Australia chief executive officer John Moore said.
Mr Moore said they would target popular Chinese e-commerce sites like Fruitday.com to build relationships with Chinese consumers.
Plans were also underway to promote nectarines via social media, consumer tastings, and joint advertising ventures with retailers.
Regular loads of Aussie nectarines will be sent via air and sea from November to April which will encompass the Chinese New Year and Sweeping Tomb festivals.
