Beef Week attracts new audience

By Stephen Burns
July 13 2017 - 10:30am
James Pearce with a draft of the 40 Poll Hereford bulls rising two year old which will be displayed during the southern Beef Week and will be for sale. "We are potentially attracting a different audience during Beef Week."
James Pearce with a draft of the 40 Poll Hereford bulls rising two year old which will be displayed during the southern Beef Week and will be for sale. "We are potentially attracting a different audience during Beef Week."

For the fourth year, James and Nicki and Pat and Helen Pearce, Yavenvale Herefords, Adelong will open the gates of their property “Riverview”, Borambola on Monday 24 July during the southern Beef Week.

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