The Land is the leading rural newspaper in NSW, affectionately known by its readers as “The Bible of the Bush”.
Now more than 110 years young, having been launched in 1911, this masthead has adapted with the times to service its readers’ changing needs, encompassing everything from changes in agricultural science and technology, government policy, to the latest in farming practices and trends.
It has done this while also adapting how it delivers the news to now also be a leader in the agricultural digital media space, bringing its readers the news they need as it happens.
Additionally, The Land’s staff are passionate about making sure rural issues are heard and are passionate about the relationships they develop and nurture with its readers and advertisers. Its staff are embedded in rural locations across NSW, rather than in some big city office. This means they are part of the communities on which they report and are also therefore accountable to their audience.
The Land plays an important role for agricultural groups who wish to get their message to both their members and stakeholders, as well as to industry and political leaders, while also providing a space where readers can be informed and discuss and debate the issues important to them, their businesses, communities and families.
The Land is a newspaper (in print and digital), trade journal, community meeting place and newsletter all in one.