Veg innovation need, says fly-in Dutchman

By Jessie Davies
Updated December 16 2015 - 1:47pm, first published June 19 2014 - 4:00am
Chief executive of Netherlands company Koppert Cress, Rob Baan, says Australia's vegetable and fruit quality is far behind the Netherlands and the industy's marketing is in great need of a revamp. Photo: Koppert Cress
Chief executive of Netherlands company Koppert Cress, Rob Baan, says Australia's vegetable and fruit quality is far behind the Netherlands and the industy's marketing is in great need of a revamp. Photo: Koppert Cress

THE man behind the company that grows natural watercress varieties that taste like chilli, give the sensation of nine volt batteries, and the creaminess of oysters says Australia's horticulture industry needs a big shake-up.

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