AN inaugural best sausage competition, a business window dressing competition to the theme of heroes and villains and a lunch aimed at the next generation of the beef industry are just a few of the events planned for the 2014 Casino Beef Week festival.
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The little town in Northern NSW that lays claim to being the country's Beef Capital is getting ready to again host the 60-plus event annual festival that has put it on the map.
It will run from May 24 to June 3.
With the aim of further involving the young people at the forefront of taking the beef industry forward, the Northern Co-operative Meat Company - the festival's major sponsor - will host a Junior Handlers Lunch.
To be held on the final day of the festival, Tuesday, June 3, the event will coincide with judging of the carcase competition and be directed at those young people with entries in the competition and the adults who supported them.
Each year, numerous high quality entries come from schools throughout the Northern Rivers and further afield in Northern NSW, and young people are often heavily involved in family entries or as support crew and handlers for led steer specialists.
And today, the festival's organisers issued a challenge to all butchers in the Richmond Valley to come up with a champion sausage, launching the first Beef Week Best Beef Sausage Competition.
Beef based sausages will face the tastebud test at the Breakfast with the Butchers on Friday, May 30, with $500 in prizemoney up for grabs.
Three judges will sample each entry as well as assess an uncooked sausage on its presentation, content, colour and aroma.
A full program and plenty more stories and profiles will be featured in The Land's special insert, the Casino Beef Week booklet, in upcoming editions.