A COUNTRY-BORN idea has branched from its home in Wagga Wagga and is now taking the US by storm.
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365Cups is a Riverina-based tech business that initially allowed customers to order coffees online - a simple idea that has spread its wings.
The idea come about over a cup of coffee shared by two friends who also shared a love of technology.
Good old-fashioned country service is the catch cry for the business that is well-known in its home town.
"We've had more uptake in regional areas than metro areas," co-owner and founder Simone Eyles said.
"Our regional clients are amazing - they don't need to understand the technology, they just need to know that it works.
"What stands us apart from other business, especially our competitors, is our country service.
"We're not a faceless, robotic service."
The business has now taken on US clients Bacon Brothers.
The mobile food truck is based in upstate New York and is famous for its bacon-orientated menu.
"We can make an App for anyone, anywhere," Ms Eyles said.
"We've also had a call from an LA juice bar.
"Who knows how far it will go," she laughed.
And to all country girls out there - Ms Eyles has a powerful message.
"I'm all for a bit of girl power - there's no reason why we can't have a crack and do something amazing."
Watch Simone's interview with Simone Eyles, co-owner of 365Cups to find out more.
