Farm to palate, Bellata to Beijing, beef's digital future

John Ellicott
Updated January 30 2019 - 3:11pm, first published March 29 2018 - 5:00am
 A radical new digital project for Chinese beef consumers to "own" cattle on an Australian farm and watch it grow up in the paddock, was launched in Sydney.
A radical new digital project for Chinese beef consumers to "own" cattle on an Australian farm and watch it grow up in the paddock, was launched in Sydney.

It sounds pie-in-the-sky stuff. A Chinese consumer buys a cow in an Australian paddock and uses technology to trace it all the way to their plate.

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John Ellicott

John Ellicott

senior journalist

journalist and author

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