Farm to palate, Bellata to Beijing, beef's digital future

John Ellicott
By John Ellicott
Updated January 30 2019 - 4:11am, first published March 28 2018 - 6:00pm
A radical new digital project for Chinese beef consumers to "own" cattle on an Australian farm and watch it grow up in the paddock, was launched in Sydney.

It sounds pie-in-the-sky stuff. A Chinese consumer buys a cow in an Australian paddock and uses technology to trace it all the way to their plate.

Advertisement

Ad

Advertisement

Ad
John Ellicott

John Ellicott

senior journalist

journalist and author