AN online fresh fruit delivery business paid $31,000 for the ceremonial first season tray of cherries at the Sydney Markets Cherry Auction last November.
Bobby Tesoriero from HWY Fruits made the winning bid and was subsequently crowned the Cherry King after a hotly contested auction held on the floor of the Sydney Markets.
Funds raised from the event were donated to the Save Our Sons Duchenne Foundation and the Sydney Markets Foundation.
Organisers also thanked other businesses that donated their time, including Busfood events, Little Wings, Toyota Material Handling (TMHA) and Your Local Greengrocer.
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The 38th annual Cherry Auction held to recent traditions with the event also featuring food, entertainment, competitions and special guests.
Over the years, the auction has raised over $1 million for Australian charities.
Sydney Markets chief executive officer, Brad Latham, said the Cherry Auction has been bringing the Sydney Markets community together for many years.
“It is always an enjoyable morning, welcoming the start of the stone fruit season and raising vital funds for some very worthy causes,” Mr Latham said.
Save Our Sons Duchenne Foundation is Australia’s peak body for Duchenne Muscular Dystrophy (DMD).
Save Our Sons CEO, Elie Eid, said funds raised through the Cherry Auction over the past seven years have been used to advance some very important work.
“Since 2011, the Sydney Markets Cherry Auction has raised over $250,000 for research into Duchenne Muscular Dystrophy,” Mr Eid said.
“Save Our Sons receives no government funding. We rely on the generosity of our supporters to fund clinical trials and fend for families living with Duchenne.”