New Holland product manager Mark Crakanthorp said the T4S, available in three models, 41 kilowatt (55 horsepower), 48kW (65hp) and the 56kW (75hp), was performing well 12 months on from its launch.
"As a product manager one of the things that makes you happy is seeing a tractor perform well out in the field," he said.
From launch we are 12 months in, as a product manager one of the things that makes you happy is seeing a tractor perform well out in the field
"It's been well received by dealers and customers, it's an ultra-competitive market but we think we have the utility formula right.
"As a tractor loader package we are priced right."
Mr Crakanthorp said as a utility tractor, the T4S was capable of doing small power jobs efficiently while having enough grunt to shift round bales or unload pallets.
"The loader is a local fit, with Challenge Implements, and was designed purpose built to the factory specifications," he said.
"Challenge are really well known. It is a great system and they do an excellent job of backing it up."
Mr Crakanthorp said the T4S was a cab alternative to the TT4, which has been available for about six years now.
"The T4S has large doors so you don't have the extra pillar, increasing visibility from the cabin," he said.
To celebrate the tractor's birthday, Mr Crakanthorp said a new air seat was now available.
"Dealers will be able to place orders for the new seat," he said. "That finishes off the package, as a very sharply priced but well appointed package."
Mr Crakanthorp said people wanting a small loader, capable of acting as an all-rounder would be interested in the model.
"If you were buying in bulk feed by the pallet you could get that off the truck, or heavy round bale silage - it can handle it," he said.
"You could see it as a shed hack for broadacre enterprises, or something for smaller stock or mixed enterprises, it would also suit the dairy farmer or hobby enterprise."
Mr Crakanthorp said New Holland started with a blank page, allowing them to add comfort touches not generally seen at the lower end of the cabin market. "It means little things that don't cost much at the factory level, a flat platform, good vision and tactile hand controls are included."