New cattle handling range designed with the user in mind

Animal handling manufacturing companies have been very limited in their offerings to date by what is known as a 'model by model' approach with fixed features to a price model.

For the buyer this means a risk that either the equipment is under or over specifications to purpose.

"Often when the unit is on farm its to late to change and you have to live with it until you replace it," a company spokesman said.

"We are also seeing a very cheap end to the market with units made in china with very limited features and options, no design to purpose consideration and very substandard manufacturing quality.

"The market wants cheap, but has forgotten what the product needs to do!

"At TechniPharm we have 30 years of pride in both our equipment and designs.

"Our team in design and sales have always worked towards delivering to a purpose, rather than just a price.

"There is no point in providing cheap and nasty by price and not achieving the outcomes required on farm.

"At TechniPharm we are certain we have the most thought-through headbail and handling systems that any company can offer.

"We hold more equipment design awards then any other company in NZ or Australia, we have put units to the test and we know what works."