Consumer confidence is key ingredient

By Elders Wool
Updated June 14 2021 - 3:33pm, first published 2:30pm
Wool industry players hope global shoppers get their minds in-gear after lockdowns to buy more natural, sustainable apparel and be content to pay more for garments that are helping the planet.
Wool industry players hope global shoppers get their minds in-gear after lockdowns to buy more natural, sustainable apparel and be content to pay more for garments that are helping the planet.

Auction prices were fairly frantic at the Australian fashion industry's raw material sales last week as a degree of optimism spread through the trade and fear of missing out (FOMO) took over.

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